There comes a moment in every founder’s life when the business you built starts looking at you funny. Not because it’s broken. Not because it failed. But because it no longer recognizes who you are now. And if you’re honest you don’t recognize it either. At first, you try to make it work. You tweak the copy. You add an offer. You convince yourself you’re just “in a funk.” You say things like, “I should be grateful” and “This is still good.” You keep showing up out of habit, o